Do you have a message that you want to share with the world? Do you have specialised knowledge that could help change someone else’s life.
What if you were an expert and people paid you for your advice?
For a plethora of people, it is difficult to deal with the many complexities of life while still managing to find their voice and make this calling a career. But now you can! With Expert Secrets, you could not only inspire ideas and find your voice but also create a movement and become your career.
An exclusive read from Russell Bruson, the author of ‘Dotcom Secrets‘ ,“FunnelHacker’s Cookbook” and the founder of ClickFunnels, the ‘Expert Secrets‘ Book will surely take you to the pursuit of your dreams.
If you aren’t aware yet or need reminding; Russell Brunson, the man behind Expert Secrets, is an entrepreneur you can trust for already providing excellent education and bringing loads of value to the marketplace.
About Russell Brunson
Russell Brunson, an entrepreneur and family man, has transformed the marketplace by teaching the world how to utilize their passion for generating an income within as little as 48 hours. Russell first commenced his career in Internet marketing when he was in college. Having paid $20 to a programmer for his first software product, he made quick $1,000 out of it. Success kept showering upon him as he earned about $250,000 and exceeded the million -dollar mark within a year of his graduation.
Finding Success with a Potato Gun and Framing the Idea for Expert Secrets
Russell grew up with a passion and obsession for wrestling. While he was pursuing his passion for wrestling in college, he got married. In fact, he and one of his friends were the only two married guys in the university wrestling team. But with marriage came the responsibility to support his wife for he was a family man, sparking his first business idea.
It all started when Brunson and his friend were trying to fire a potato gun which was not very effective. In an endeavor to make one by themselves, they stormed the internet and made the revolutionary gun. In the meantime, they resolved to record every step while explaining it on a video and uploading it on the web. This process paved the way for a system that went on to become the Expert Secrets, which has refined the lives of millions of people ever since.
Russell regards this book as “The Underground Playbook” for creating a mass movement of people who will pay for your advice.
A welcome addition to any businessman’s library, the book is designed with a step-by-step blueprint for full-proof success all incorporated into a single book.
The Idea Behind Expert Secrets
The Expert Secrets is every bit a roadmap as it is a book. Each and every stop of the book helps you get closer to the ultimate destination of success. It also takes you on an excursion to help you discover the metal inside you and channelize it to create a mass movement that highlights you as an expert who provides value in your niche. Therefore, you will emerge as an inspiration which is bound to touch the lives of many people, giving them advice, guidance, and expertise they desire.
The program is tried and tested by Brunson himself. In fact, it comes loaded with the goodness of real-life examples that explain the actionable steps essential to unleash the bright ideas inside you. Those ideas that are not only fun and amusing, but also intellectual assets on your journey to wealth and prosperity.
In an endeavor to unveil your real potential, Brunson has exclusively designed this system which inspires you to traverse the step-by-step path to crafting the following that will not only transform your life but also grow your business from the ground up.
If the Expert Secret’s gushing awesomeness doesn’t compel you to order your copy of the book, then we’re sure Robert Kiyosaki offers just the perfect reason for you to consider the ES. Audited by the author of the book: ‘Rich Dad Poor Dad’ himself, Expert Secrets paves the roadway for your success.
Here’s what Robert Kiyosaki quotes about the Expert Secrets:
“Expert Secrets is the map that will allow you to turn your specialized knowledge, talents, and abilities into a business that will work for you! This is one of the shortcuts of the new rich”.
The icing on the cake is that this business and financial expert also wrote the foreword for Expert Secrets!
Who is Expert Secrets for?
“Whether you think you can, or you think you can’t — you’re right” ~Henry Ford
Without a distortion, it is safe to admit that the book offers wagon load of rewards for anyone who nurtures the desire to start a business. No matter, if you are an aspiring entrepreneur looking to blossom acompany, a tech-savvy who wants to flourish online, or if you wish to boost more returns in your current enterprise, the books happily induces the motivation you deserve.
The bottom line is that there are a few fundamental principles that come into play when you carve out an audience and yearn to provide value to that audience. So, it doesn’t matter if you happen to be a young and budding businessman or a senior citizen planning to commence a whole new life by making some money on the side, the Expert Secrets is definitely for you.
The Expert Secrets is made for you if YES is your response to any of these:
- If you want to create a mass movement of people you want to inspire.
- If you are looking for a career where people will pay for your advice.
- If you want to boost your existing business and escalate your bottom line.
- If you wish to improve your business’s online operations with step by step guidance.
- If you are looking to give yourself a new voice and find the confidence to become a charismatic leader.
- If you are aiming at acquiring the perfect mindset to be the experienced businessman.
- If you wish to give your marketing endeavours the right direction.
This is What Expert Secrets Will Learn You
This book empowers you with a step by step approach toward developing your business. Divided into five different sections, the book features 22 actionable expert secrets to build you the business of your dreams.
To give you an overview of what to expect when you receive your copy, here is a quick synopsis of the book:
Two Types of Expert Businesses
Expert Business #1: Selling Information Products
- Capturing the life lessons you have learned over the time and wrapping them into information, coaching and consulting products.
Expert Business #2: Utilizing Information Products to Grow An Existing Company
- The secret behind leveraging the Expert Secrets process lies in quickly growing your existing website or company by acquiring customers for $0 (no profit) or less than $0 (Profit).
- The process of making complicated sales gets simplified as these information products allow you to teach and convince your potential customers in favor of your product or service.
- Picturing your company as an expert in the industry rather than a commodity helps it grow faster and more efficiently than ever before.
Creating Your Mass Movement
The first section of the book provides an in-depth insight into WHAT it takes to build your loyal following. These are three of the most important things that were found prevalent in the most significant historical movements:
- These movements were led by Charismatic leaders.
- They laid focus on a future-based cause that carried a lot more significance than them.
- Catered whole new opportunities to their audience.
Now, if you wish to put yourself out there and earn a name for your mass following, then you must consider these three key points.
As mentioned above, a mass movement is driven by a charismatic leader who could not only create die-hard fans but also sustain them throughout the movement. Maybe at some point, you might have felt you are not intelligent enough, not motivated enough, not experienced enough, or just not good enough; but remember: You’re not alone. Despite all these demoralizing factors, believe in yourself and your abilities.
Here is one great take-outfrom this section:
People emerge as leaders when they make an effort to master something for themselves. Only after they’ve discovered a path for themselves, they can share their knowledge and expertise with others. It commences with your personal growth and leads to contribution.
Another inspiring message this section spreads across is:
You’ve been showered upon with a plethora of ideas, talents, and unique abilities that have brought you where you are in life, and those blessings and gifts were given so you could share them with your fellow beings. Some so many people desperately need what you have within you. All they are waiting for is you to find your voice so that you could transform their lives.
So, as a charismatic leader, you’re going to show people the path you’ve traversed before.
Put These Questions to Yourself
In an endeavor to understand how well the market will sustain your new expert business, you must ask yourself these questions listed below:
- Could I get the people in the submarket excited about the unique opportunity I am presenting to them?
- Does this market feature people who are irrationally passionate?
- Are these people able and willing enough to spend money on my information?
Becoming a Leader
In this part of the section, Russell demonstrates how you could be the most effective charismatic leader you can be. The following are the snippets of each:
- Live the life your audience always dreamt of: The key here is to understand that your audience is bound to follow you when they realize you have already finished with the journey they are traversing now, and you have already achieved the results that they are looking for.
- Retain absolute certainty: There’s no second opinion that gaining confidence and credibility may take you some time, but it will only be accomplished when you start sharing your message regularly with your audience. Here, Russell demonstrates how you could discover your voice and speak out to your audience.
- Boring? Never! It must be your primary goal to keep your audience fascinated with your product and its message. This might sound crazy at first, but this is where you decipher what attracts your raving fans the most. These are the same people who will follow you and pay for your products,advice, and services.
Russell smoothly makes a transition towards the second section where he delves deeper within the secrets of creating a mass movement; here he introduces the readers to a future-based cause for themselves and their community. The following is an overview of the fundamental principles:
- Where exactly can my audience put their hope and faith?
- How could my product assist them in breakingtheir 4-minute mile?
- What will define us? What will be our self-identification? “I’m a __________.”
- Focus on creating your Title of Liberty. Something that your culture can refer when they’re uncertain– a unitingcall.
- Title of Liberty 1: The Mini-Platform
- Title of Liberty 2: Manifesto
During this entire section, he focuses more on the exact tactics, strategies,and real-life scenarios from his own life.
The New Opportunity
Here Russell uncovers the last part of the ‘Mass-movement’ puzzle. According to him, this is by far the most imperative, yet the least understood element.
In most of the cases, when people plan for launching a product or service, they make a start by peeping around at the ones which are already there and then follow them by trying to develop a better mousetrap. So, when this is your moto, you’re not offering a new opportunity to your audience but catering them what we call an “improvement” offer.
In today’s fast-paced world, people DON’T need improvement offers.These improvement offers are much harder to sell for a lot of reasons:
- Improvement-offer is not only difficult but next to impossible: A wagon load of people tried to unleash the improvement offers, which for some reason, failed to win over the audience’s heart.
- Fresh memories of poor decisions from past: Nobody wants to accept when they are wrong. An ‘improvement offer’ compels one to admit they’ve failed.
- Commodity-Pricing. When you sell an improvement offer in the market, you are competing against a multitude of other improvement offers. This not only pushes your prices down but also reduces your chance of succeeding in the market.
In fact, Russell also discusses the concepts of Opportunity switch and Opportunity stack as a full-fledged way to structure your improvement offers in a much better way. Last but not the least; Russell concludes this section by simplifying the variable that plays a huge role in convincing people to MOVE or not move: “Status.”
Creating the New Opportunity:The Vehicle for Change
In this section, Russell suggests a handful of ways to structure the improvement offers. He admits that there are two essential ways to position a new opportunity for your audience, either as an Opportunity Stack or Opportunity Switch.
- Majority of your prospects nurture a desire to achieve some results, and they are continually trying to achieve those results through some vehicle.
- Your opportunity switchresides in taking them out of the vehicle they’re currently using and compel them to get into a new one.
- It’s vital to make them understand that they are leaving behind their old beliefs about achieving their desired results and planting their hopes into this new opportunity created by you.
- Once your prospect makes a switch and comes onboard your new opportunity, then all future sales directed to that prospect are characteristically an opportunity stack and not an improvement offer.
- Cater to them an opportunity stack within the new opportunity that they’ve just come on-board.
- Design newer opportunities that not only serve them at a higher level but also increase their chances of achieving the desired results.
Furthermore, Russell also guides you on how to make money for yourself by helping people to achieve the desired results and working for absolutely free. So, he emphasizes putting others first.
He also unveils the secret for achieving quick results from unpaid work, by creating your vehicle (Your Brand New Opportunity), and offering your audience what they want (The Ask Campaign).
Step 1: Get quick results by working unpaid and for free.
Step 2: Create your vehicle (your new opportunity)
Step 3: Cater to them whatever they want (the ask campaign)
Well, that was fun, wasn’t it? This teaser summary covers merely the first 60 pages of 265 power-packed pages of the book.
Now, you could get a picture why the Expert Secrets is worth its weight in gold and tell why people are calling it a game changer.
People’s take on this Game-changing Book:
Well, people who have read the Expert Secrets and implemented its system in their real lives can’t just stop praising the book.
It features such effective strategies that it could empower any un-savvy business person to create a lucrative enterprise in just a few months. The reason why it is so valuable is it’s resonance at the personal level, as opposed to using unethical get-rich-quick temptation.
A couple of hand-picked testimonials from Amazon are witness to the book’s genius content which is presented in incredibly simplified manner:
“Wow! I believe it takes a real genius to make incredibly profound and complicated information accessible. That is exactly what Russell Brunson does in Expert Secrets. I just wish I would have had this roadmap years ago!’’
- Alinka Rutkowsa, Amazon reviews
“Best book ever for marketing your business. And not just for online marketing. This book goes into so much detail and is perfect for any business. How to tell stories to make sales. How to be the EXPERT in your Niche.”
- J.Paterson, Amazon reviews
Expert Secrets Black Box
For limited time there is an unique offer after you’ve ordered the free book. You will get the opportunity to order the exclusive Expert Secrets Black Box.
Is it really free?
Yes! Russell Brunson is distributing his revolutionary book as a freebie which is a blessing in disguise. All you need to do is pay 7.95 dollars for it to be shipped out to you. It’s just as simple as that. Nevertheless, the book is also available to purchase on Amazon, which will cost you not only around $15 to $20 but also an added fee for shipping.
So, be quick to grab your free copy of the ‘Expert Secrets’ through this in-depth review, and you’ll undoubtedly be saving a few extra dollars. Why not use the savings for treating yourself at Chipotle or Starbucks.
The Guarantee: Love it or Your Money Back
The book comes with a 100% money-back guarantee guarantee. Yes! That’s right. Russell guarantees that you will love this book or he’ll return your $7.95 shipping, plus you get to keep the book anyway.
In fact, you need not send anything back. Just email him or call at the help desk and you’ll get your money back with no question asked.
Final Word about the Expert Secrets
Now that you know what the Expert Secrets book is all about, you have only left with one last thing: that is getting a copy of your own. Make sure you not just take the time out to purchase this book but also follow Russell’s program religiously to make considerable life changes that matter.
So, If you have always dreamt of owning and operating your own business, but never knew which direction to lead, then this book offers you the power-start that you are looking for. Russell Brunson is a renowned expert who himself went through the fire, trial, and error so that you could learn from his mistakes while building on his strengths.
Most fundamentally, he has already laid all the guidelines for you in this book. All you need to do is discover your areas of expertise, take up the things you enjoy the most, and find out what exactly you need to do to pave the way for a cult following that will look towards you as an authority and an expert. From here onwards, you are right on your way to channelize this expertise into a career and a profession, leading a fulfilling life that is both rewarding and lucrative.
Doesn’t it sound like a plan? Great. Now it’s high time you took action and considered all the points in this detailed review and grab your copy of Expert Secrets today.