Earlier this year, I got hold of my copy of Russell Brunson‘s new book, DotComSecrets.
If it would be anything like his other book Expert Secrets, I knew I would love it!
But it turned out to be totally different. Different in the best way possible!
In this review I will tell you what you can expect from this book if you decide to get a free copy yourself.
My name is Colin and for the past five years I’ve been obsessed with online marketing.
I always look for new books to read wether it’s about building a brand, digital marketing or entrepreneurship in general.
Like most Clickfunnels users I’ve been a loyal fan of Russell Brunson and his teachings. DotComSecrets turned out to be a very, very, very interesting book.
Let me tell you why…
As I have been learning about SEO and digital marketing in general, I went on the prowl for an in-depth guidebook that would help me improve my business presence, hence my sales.
I came to realize that, yes, you have to work on your theoretical skills by simply practicing them on a daily basis. However, I also noticed that my practical knowledge still needs a sort of theoretical backup.
A friend of mine told me about the book and that he read it in one go. Taking into consideration the price and the field of study, I decided to purchase a copy.
I had told myself I would give it an hour a day to read it, as I also had other business activities to complete on a daily basis.
However, it simply didn’t go that way. After reading the book for the first 30 minutes, I was completely hooked. Which resulted in my reading it cover to cover by Wednesday afternoon.
So, what is this book about?
Russell’s DotComSecrets is a full-fledged, college-level education for Online Marketing Specialists. Russell’s aim was “to leave no stones unturned” by covering just about everything you need to know about scaling your online business. He breaks down each essential component using a step by step format.
This review is intended to give a bigger picture of the man behind the book, the book itself and how you can improve your marketing strategy with the help of DotComSecrets.
Let’s dive in by getting to know Russell a bit better…
Who is Russell Brunson?
Russell Brunson is one of those people on the web that figured that out a long time ago. He has made his mark as one of the premier marketers in the world. But he doesn’t stop there; he continues his marketing journey with every practice and product he employs.
Russell just paid $20 dollar for a programmer to make his first software product, which made him over $1,000 of income within the first 30 days after the release date. But this was just the beginning.
Stimulated by the birth of his twins, Russell decided he should turn his flair for internet business into a real business. He got an office and started hiring employees.
Russell himself says, “I spent about 18 months trying (and failing) with every program, product and course I bought. At about that time I figured out a very easy system for creating and selling products online.I paid a programmer $20 to create my first software product, and within 30 days have made over $1,000 selling it. Month #2 I made over $2,000 and by month 3 I had made over $5,000.
I was hooked and started to study marketing and business every moment that I was awake. My senior year in college I earned about $250,000 and within a year of graduation had crossed the million dollar mark.”
And that’s where it all came from, including DotComSecrets, which we are going to study in-depth in the following sections.
What is DotComSecrets?
DotComSecrets is a complete guide to Internet Marketing that will help you start and scale your business online.
Russell Brunson shares with the reader the actual methods, tools, and strategies that he implements to run his numerous multi-million dollar companies online and to help you take your online company or affiliate offer to the next level.
He has been starting and scaling businesses online. He is a best-selling author that owns a supplement company, a software company (ClickFunnels), and a coaching company (DotComSecrets), and is one of the top super affiliates in the world.
DotComSecrets is currently an Amazon best-selling book that has sold a whopping 92,298 copies and counting, but you can also have access to it FREE by clicking here.
The essentials of the book teach the “sales funnel” process and how you can apply this system to basically create a cash machine, where you can invest one penny in it and get two in return.
DotComSecrets is For…
Anybody that wants to grow a business and make money online will find a lot of benefit in this book. Your experience level doesn’t matter. The book is written in a way it is easy to understand even for people who are just starting out online.
Even the most seasoned marketers might find a benefit in reading this book. It will refresh your memory regarding the basics of marketing, the principles of doing business online. Sometimes you forget the small things are actually the big things. I think being reminded of the foundation principles is never a bad thing.
An in-depth DotComSecrets Book Review
DotComSecrets comes with a number of helpful marketing strategies and the theory behind using these strategies. Russell delivers templates that he personally uses to attract more paying customers to his offers. The book is approximately 225 pages long but is loaded with all the necessary knowledge for becoming a successful and experienced online marketer.
DotComSecrets comes with 5 different sections that are broken down into 13 different secrets in relation to making your online business successful, as well as 7 different funnels you can use to boost conversions and traffic to your site.
Below are my 5 takeaways from this book and how you could use them to become a top-notch online businessman.
1. Attracting Your BEST CUSTOMERS
Knowing who you actually want to work with, and then creating your marketing strategy around just those individuals will not only provide you a clear picture of what to do next, but it will also make your business day enjoyable.
Russell talks about his coaching program and how he targeted individuals who are already making $50,000+ a year with their businesses. Therefore, he creates all of the lead magnets around attracting just those individuals.
2. The Attractive Character
Creating an “Attractive Character” persona is paramount for attaining the influence over the crowd an amass large followings. Russell Brunson points out in DotComSecrets how this Attractive Character creates stronger bonds between your business and your prospects to create an environment where they will follow you and buy from you.
Every Attractive Character should consist of a back story, parables, polarity, and character flaws. This creates a unique character in the eyes of prospects, who will identify you as either a leader, reporter, adventurer, reluctant hero, or somebody else; and each of these personas has a unique set of storylines that your prospects can relate to and connect with them.
3. Tailoring Your Language To Meet Your Traffic And Prospects Where They Are
Russell talks about the 3 different types of traffic in DotComSecrets.
- Hot traffic – traffic that already knows you.
- Warm traffic – traffic that knows your joint venture partner.
- Cold traffic – traffic that doesn’t know who you are.
Depending on the type of traffic, it is important to tailor your language patterns to attract potential customers.
Example: You are running an Online Business, and it is most likely that your devout followers (your hot traffic) are acquainted with what “traffic” means. However, the people on the outside, people that are willing to get into the Online Business world, people who don’t know who you are and what your business is about, might very well have no clue what you are thinking when you say “traffic”. There is some chance their first reference will be that dreaded commute to and from work, meaning they will immediately view “traffic” in a negative light. And you don’t want that.
In DotComSecrets, Russell Brunson notes that “traffic” simply means people, and it is highly likely that most of them are not acquainted with industry terms that you do.
For that reason, don’t do videos that include terms such as “capture pages, “inbound marketing” and such if you are dealing with cold prospects. They will have no idea what you are talking about and would most likely give up on digging in deeper to learn more about your business.
4. Backend Profits
The core of DotComSecrets also talks about the “value ladder” and how this component is important for maximizing ROI, hence profit.
What surprises me is that even proficient marketers don’t consider having a strong “backend” in place as an important factor. Components such as up-sells, high ticket offers after someone making a purchase of your initial offer will only spice your marketing strategies up and eventually boost sales.
Up-sells and high-ticket items are offers that you present to your new customers after they’ve already made a purchase from you on the front-end.
Though it may look like you are losing money, you are going to profit from back-end offers. This is because customers who purchase your front-end offer are much more inclined to purchasing from you again, and again, and again.
5. Giving Value Upfront
It is important to give value to your prospects up front. By creating lead magnets that give value, you will build trust between you and the potential customer that will result in repeat business and customer loyalty.
Just take a look at the book and tell if it’s not the best example of what we are talking about right now. Russell’s DotComSecrets is FREE. All you have to pay for is shipping, and he’d give it to you for free.
What Kind Of Support Can You Expect To Get With DotComSecrets?
When you buy the book, you are given the option to join a private Facebook group full of people just like yourself, people who are reading the DotComSecrets book and have questions or just want to bounce ideas off like-minded people.
What’s more, if you sign up with ClickFunnels, you will have access to ClickFunnels support via 3 different options – email support, live chat with a specialist, or their helpline Monday – Friday 9am – 9pm.
What Did Others Say About Dotcomsecrets
So if you would end up Googling the book or the author you would get an insane amount of feedback, mainly of his loyal following. The feedback is overwhelming, it’s like 99% of the people love the book and everything it represents. Obviously there is always the 1% “haters”, but hey it’s also good to hear their feedback.
When I’m looking to buy something, I always make sure to check reviews first. That’s probably how you ended up reading this article!
What I found was that most entrepreneur type people love the down to earth explanation Russell provides. It’s all easy to understand and sometimes even funny that if you don’t understand it, you will after seeing the “drawn” version of the explanation. Seriously, the images are sometimes hilarious.
But simplicity works. It doesn’t have to be pretty, it doesn’t have to be smart. As long as it works.
So something I did notice was a lot of people were asking for an audiobook. I actually tried searching for it myself but wasn’t able to find it as a direct offer unfortunately. The only way to get it is to go buy expert secrets here(free just pay shipping) and then buy the audiobook versions of Expert Secrets and Dotcomsecrets as an up-sell.
If you go over all the reviews online the book is averaging a 4.4/5. See the testimonial video below if you want some real life examples of testimonials.
Tools and Training
There are actual funnel templates you can apply, as well as sales letter scripts, templates, and email scripts.
The book is FULL of top-notch training on Internet Marketing and growing and scaling a business online.
What I liked About Dotcomsecrets
- Strategies mentioned and taught are ones actually used by Russell himself
- Teaches proven techniques used to make money online
- You learn how to identify your audience
- Teaches you how to target any audience you want, and get conversions from that traffic
- You can purchase the book on the dotcomsecrets.com website (plus shipping and handling $7.95);
- The author is an entertaining writer with an easy-to-read writing style and easy-to-implement techniques
- Teaches you how to engage your customers
- Great book to keep as a reference guide
What I didn’t like about Dotcomsecrets
- Little bit of up-selling in the book for ClickFunnels
- The book encourages you to use ClickFunnels, but you can only get a 14-day free trial.
- There is no followup book yet with more secrets
DotComSecrets is a brilliant book on Internet Marketing full of both the strategies AND the theory behind the strategy.
It also has proven scripts and templates that you can follow and easily apply.
This is one of those rare books that got me hooked to finish in a few days. I’ve heard all this before but never wrapped up so well or structured in such a brilliant way.
Perhaps you’ve been in the Internet marketing space for a while, you’ll see there is nothing new in the book, but somehow the author breaks down the whole funnel thing so well that it now makes a lot more sense.